From blind spots to confident decisions, fast.

Data Driven shows scaling offer owners what a customer is actually worth, so they know exactly how much they can spend to acquire one and what to pay every affiliate, across every offer.

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See how it works

Lifetime value per customer by day for three traffic sources, each crossing the break-even line at a different day

Trusted by growth teams at 120+ companies

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For founders, heads of growth and media buyers

Stop scaling on numbers that lie.

Front-end ROAS looks fine until refunds, rebills and product costs land. By then the budget is spent, and every platform tells a different story.

For founders, heads of growth and media buyers

Stop scaling on numbers that lie.

Front-end ROAS looks fine until refunds, rebills and product costs land. By then the budget is spent, and every platform tells a different story.

Step 1

Offer

Weekly review

ROAS holding steady while profit after refunds falls

Last monthNow

Your ROAS holds. Profit falls.

The front end converts. The money goes missing after the sale.

Step 2

What each platform says

Summary

Ad platform

+14%

Checkout

-27%

Affiliates

-2%

Your platforms give conflicting answers.

The ad account, checkout and affiliate network each tell their own story.

Step 3

Today, 12:09pm

I don't want to overreact to one bad week.But every day we wait, spend keeps running.Do we hold, cut, or move the budget?We're pulling the exports now to figure it out.

Your team scrambles while spend keeps running.

Someone opens the spreadsheets. Answers come a week later.

Step 4Decision window closed

You: Our ROAS dropped. Should we cut spend?Generic dashboard:Generic dashboard: A drop in ROAS almost always comes down to one of four things: Creative fatigue Auction pressure Audience saturation Seasonality

Creative fatigue
Auction pressure
Audience saturation
Seasonality

Ask anything...

A dashboard makes a blind spot feel certain.

It answers from the half of the picture it sees.

Step 5

What the dashboard is missing:

Your refunds

Your margins

Your cohorts

Your back end

Your break-even day

Your history

You act without the complete picture.

The answer sounds confident. The numbers stop at the first order. You are late.

How Data Driven works

With Data Driven, you know a customer's worth before you buy the next one.

Book an intro call

30 minutes, no deck.

Connect

Every checkout, subscription, call center and ad account in a single customer record, with refunds, costs and chargebacks.

Measure

Lifetime value by day, per offer and traffic source, net of refunds, product costs and chargebacks.

Decide

Break-even day and spend limits for every offer, read off the curves.

Act

Tiered spend plans and offer tests, agreed in a weekly review.

Lifetime value per customer by traffic source over 180 days, net of refunds and product cost

These numbers speak
for themselves.

$3.1B+

Revenue analyzed

Revenue we have analyzed for direct-response brands.

120+

Companies' data captured

Companies whose customer data we captured and modeled.

Across 7+ years.

1,300+

Strategy calls

Strategy calls with CEOs, CMOs and founders.

MeetLTV Numbers

LTV Numbers is the platform under every engagement. It turns your order history into curves you can act on.

See it on your data Explore LTV Numbers

LTV curves

Value per customer by day, from the first order on, net of refunds and product cost. Lay two curves side by side and the better offer is obvious at a glance, no spreadsheet required.

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Refund tracking

Refunds and chargebacks by offer, cohort and customer, in dollars, so the front ends that sell buyers who stay stand out.

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Monthly cohorts

Each month's new customers followed from the first order, so a change in offer or traffic shows up in the money it made.

Learn more

Breakdowns

Any curve cut by offer, channel, affiliate or campaign, so a weak source cannot hide inside a good average.

Learn more

Refund tracking

Refunds and chargebacks by offer, cohort and customer, in dollars, so the front ends that sell buyers who stay stand out.

Learn more

Monthly cohorts

Each month's new customers followed from the first order, so a change in offer or traffic shows up in the money it made.

Learn more

Breakdowns

Any curve cut by offer, channel, affiliate or campaign, so a weak source cannot hide inside a good average.

Learn more

Refund tracking

Refunds and chargebacks by offer, cohort and customer, in dollars, so the front ends that sell buyers who stay stand out.

Learn more

Monthly cohorts

Each month's new customers followed from the first order, so a change in offer or traffic shows up in the money it made.

Learn more

Breakdowns

Any curve cut by offer, channel, affiliate or campaign, so a weak source cannot hide inside a good average.

Learn more

Hear how a food club settled which customers were worth paying for.

Any report will act on whatever numbers you give it. We make sure they are the right ones.

Real-time clarity into customer lifetime value, paired with analysts who help you act on it. When you can see what is happening to every customer, the right call is obvious.

Book an intro call See how we work

True customer value

Contribution margin by day, per offer and traffic source, before you scale spend against it or cut it.

Every sale, attributed

Backend and rebill revenue mapped to the original buyer, even through affiliate and call-center funnels.

Honest analysts

Your unit economics against the portfolio: where a funnel is fragile and what it costs.

Safe spend limits

Red, yellow and green cost-per-customer limits per offer, so every partner buys to one line.

And with numbers you trust, you can scale spend on a plan, not a hunch.

Most teams run spend by hand from last week's ROAS and a spreadsheet nobody trusts. An engagement puts the real curves in front of the people deciding.

Step 1
We load your order history and reconcile it.
Orders, refunds, rebills, subscriptions, call centers and ad spend, matched to the platforms before anyone reads a chart.
Step 2
We find the two levers: refunds and repeat buyers.
The first analysis shows where the money goes after the first order: refunds, repeat purchases, or both. That sets the plan.
Step 3
You decide on the curves, weekly.
Spend limits, offer tests and affiliate targets, read off the same numbers each week with the evidence on screen.
Step 4
Your team runs it day to day.
Reports built around your questions, in your platform and your Slack, so daily decisions never wait on us.

Mozi Minute

A $97 offer beat a $47 offer by $891 per customer at day 180

Read the write-up

More owners in control.

“Their tool has given us much stronger control and visibility over the metrics that matter most to our operation. … We also gained much better visibility into refunds and chargebacks, which helped us improve monitoring, reduce losses, and strengthen our internal control processes.”
Head of Growth$7.2M to $80.9M a quarterSupplements
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“… with Tyler’s help, we did a fair bit of analysis. And the refunds, I think they’re coming in, you know, like 30 or 40% less. So that’s what enabled us to do the lower ROAS targets …”
COORevenue up 4.1×, refunds down a thirdPet health
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“Think back to August [and] early September, where we couldn’t keep the scale because … we didn’t have data like what Tyler just showed us. … We did not have the answers to the problems that were coming that we couldn’t see.”
COORevenue up 3.9×, order value up 4.7×Men's health
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“I appreciate even more the depth of data we can pull from your platform, especially the Breakdowns and Monthly Cohorts features, which are extremely valuable as we’re still in the early stages of improving our customer journey.”
Data AnalystRefunds per customer down 38%Supplements
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“My goal w/ these reports is to answer a few key financial questions in less than 60 seconds. I feel like with the first two, I can achieve it.”
COO & PresidentRefund loss per customer down 21%Publisher
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